Services
Custom AI development
Tools, apps and MVPs built with AI.
In short
Custom AI development means building the piece no off-the-shelf tool does —a client portal, a generator, an internal dashboard or a new product— and connecting it to your CRM and data. We only recommend it when that piece sets you apart from your competitors: generic things are bought. The code and the infrastructure are yours.
The problem
You need something no off-the-shelf tool does: a portal, a generator, an internal dashboard or a new product.
Who it is for
Businesses that need their own software without hiring a dev team.
What is included
- Functional design and architecture
- App or tool development with AI built in
- Connected to your CRM and your data
- Deployed to production; the code is yours
A good fit if…
- The process is your edge and forcing it into a generic tool makes you work like everyone else.
- No tool covers the gap. Not that it does it imperfectly: that it does not do it.
- You need to give clients or suppliers access through your own portal.
- Per-user or per-contact pricing of your tools already hurts.
Not a fit if…
- It is to save a subscription that costs a few dozen euros a month.
- The process is not clear yet or must be solved this month: stabilise it first with standard tools and automations.
How we do it
- 01
Functional design
What it must do, for whom, and the minimum that solves the main case.
- 02
Architecture
A standard tool as the base and a custom piece only for what is truly yours. Building less is building better.
- 03
Build and connect
The application with AI built in, connected to your CRM and with a way to export all data from day one.
- 04
Deployment
In production, documented and with the code in your repository. Then it grows with what real users ask for.
Timeline
Between 4 and 8 weeks for a first version in production, depending on scope.
Investment
- Discovery
- €1,500 – €15,000
- Implementation
- €5,000 – €25,000
- Monthly retainer
- €1,000 – €5,000/mo
The exact price is confirmed in the free audit, not before.
Frequently asked questions
Isn't it much cheaper with AI?
Writing code is cheaper than three years ago. Deciding what to build, integrating it, testing it with real data, deploying and maintaining it costs about the same as ever, and that is most of the project.
Who owns the code?
You do: your own code and infrastructure, no lock-in. It is delivered documented and with a way to export all the data, so you can change course whenever you want.
What happens after delivery?
30 days of support are included. After that there is an optional monthly maintenance retainer, because an unmaintained system does not stay the same: dependencies and provider APIs change and it degrades.
How much does it cost?
It depends on scope: discovery starts at €1,500, a full build runs from €5,000 to €25,000, and there is an optional monthly maintenance retainer. The exact price is confirmed after the free audit, not before.
Related guides (in Spanish)
Want to know which system you need?
A free 30-minute automation audit, on GoHighLevel or HubSpot.