Case studies · Healthcare · Madrid
Hospital Capilar: −32% cost per patient in 8 weeks
In short
Hospital Capilar, a clinic in Madrid, was getting plenty of leads with no filter and no visibility of the funnel. We built a GoHighLevel system that qualifies every lead with a scoring quiz, follows up automatically on WhatsApp and books the appointment straight into Koibox with a Booking SDR. In 8 weeks, cost per patient fell by 32%.
Starting point
They were getting plenty of leads, but with no prior filter and no visibility of the funnel.
They did not know which contacts were worth working or at which step opportunities were lost, so the team spent as much time on a good lead as on one that would never become a patient.
Result
−32%
cost per patient (CPP) in 8 weeks
What we built
- 01
Qualification quiz
Every lead answers a quiz that scores their fit before talking to anyone on the team.
- 02
WhatsApp follow-up
Automatic WhatsApp follow-up so no lead goes unanswered.
- 03
Booking SDR in Koibox
Qualified leads book their appointment straight into Koibox, the clinic's booking software.
- 04
Measured funnel
Conversion, drop-off, appointments and sales measured end to end, for the first time.
Result
- −32% cost per patient (CPP) in 8 weeks.
- The whole funnel measured: conversion, drop-off, appointments and sales.
- Appointments from qualified leads go straight into Koibox, without going through reception.
The system captures leads, qualifies them with a quiz, automates WhatsApp and books directly into our Koibox. The best part is that we finally measure the whole funnel: conversion, drop-off, appointments and sales. We lowered our cost per patient significantly.
Services in this case
Capture and qualification funnels
Automatically filter who is worth your time.
GoHighLevel and HubSpot integration
Your CRM talking to the rest of your tools.
GoHighLevel implementation
Your CRM set up and configured to your process.
Related guides (in Spanish)
Cómo cualificar leads automáticamente sin perder tiempo
El 80% de los leads que recibes no van a comprar. Te explico cómo filtrarlos antes de hablar con ellos usando GoHighLevel y formularios inteligentes.
Automatización para clínicas: captación, agenda y ausencias
Llamadas perdidas, huecos vacíos y pacientes que no vuelven. Qué automatizar en una clínica y qué no se puede tocar por tratarse de datos de salud.
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